How to Authorize Sellegr8 with Walmart Connect
After connecting your Walmart Marketplace account to Sellegr8, the next step is to authorize Walmart Connect. This will enable Sellegr8 to access your advertising data and provide detailed campaign insights, allowing you to optimize your performance and profitability.
Prerequisites
Ensure that your Walmart Marketplace account is already connected to Sellegr8. This is required before proceeding with Walmart Connect authorization.
Step-by-Step Instructions
Step 1: Access the Walmart Ad Center
- Open your browser and go to the Walmart Ad Center Admin page.
Step 2: Select the Advertiser Account
- In the Ad Center dashboard, navigate to the Advertiser section.
- Select the advertiser account that you want to connect to Sellegr8.
Step 3: Grant API Access to Sellegr8
- Under the API Partner – Advertiser level section, click + Add Partner.
- From the list of partners, add Sellegr8.
- Set the access level to Write.
This will allow Sellegr8 to create, update, and retrieve advertising data via Walmart’s Sponsored Search API.
- Click Add partner to save the changes. This is how the page should look like:
Step 4: Repeat for Additional Accounts
- If you manage multiple advertiser accounts, repeat steps 2–6 for each account that you wish to connect.
Step 5: Add Advertiser Accounts in Sellegr8
- Return to the Walmart Data Sync section in your Sellegr8 dashboard.
- Click the + Add Advertiser Accounts button
- Click the Acknowledge button to confirm that Sellegr8 has been added with Write permissions to all of your advertisers' accounts in the Walmart Ad Center Admin page. This will register the advertiser accounts you’ve just authorized and make them available for data synchronization in Sellegr8.
For faster syncing, this manual registration will assist Sellegr8 in identifying new accounts. If not completed, it may take up to 24 hours for recognition to occur.
- After successfully adding and syncing your advertiser accounts, you should be able to see the accounts appear in the table:
Completion
Once all steps are completed, Sellegr8 will begin syncing your Walmart Connect advertiser data. This integration will enable:
Access to detailed advertising performance analytics
Real-time profitability tracking
The ability to manage and update:
- Bids
- Campaign, Ad Group, and Keyword statuses
- Budgets
- Placements
- And more campaign-level settings
This comprehensive integration allows you to not only monitor but also control your Walmart advertising operations directly within the Sellegr8 platform.
For support during the setup or for ongoing assistance, please contact the Sellegr8 support team.
Have some questions? We've got answers!
What is the purpose of authorizing Walmart Connect in Sellegr8?
Authorizing Walmart Connect allows Sellegr8 to access your advertising data through Walmart’s Sponsored Search API. This enables detailed campaign insights, real-time tracking, automating dayparting and optimization features (such as updating bids, budgets, multipliers, ad placements, campaigns, ad groups, and keyword statuses) within the Sellegr8 platform.
Do I need to authorize each advertiser account individually?
Yes, each advertiser account must be authorized separately in the Walmart Ad Center and then registered in Sellegr8 to enable data synchronization.
What access level should be granted to Sellegr8?
You should grant "Write" access when adding Sellegr8 as an API partner. This level allows the platform to create, update, and retrieve advertising data.
What happens if I skip the manual registration in Sellegr8?
If manual registration of advertiser accounts in Sellegr8 is skipped, the system may take up to 24 hours to recognize new accounts automatically.
How can I confirm that the integration is complete?
Once you’ve added and synced all advertiser accounts in Sellegr8, click the "Acknowledge" button in the interface to confirm the setup. This step finalizes the integration.
Can I manage multiple advertiser accounts through Sellegr8?
Yes, Sellegr8 supports the management of multiple advertiser accounts. You must repeat the authorization and registration process for each account you wish to manage.
What features become available after integration?
After integration, you can access detailed advertising performance analytics, manage bids and budgets, and control campaign-level settings including ad group and keyword statuses, placements, and more.
Is there a cost associated with connecting Walmart Connect to Sellegr8?
There are no extra charges from Walmart for authorizing API access. However, adding the Sellegr8 Ads-Management add-on to your subscription will result in costs, calculated as a percentage of your total ads spend.
How often is advertising data synced between Walmart Connect and Sellegr8?
Once integrated, data synchronization typically occurs a few times a day. However, the exact frequency may depend on system load and API limits.
Can I revoke Sellegr8’s access to my advertiser account later?
Yes, you can remove Sellegr8’s API access at any time from the Walmart Ad Center by modifying the API Partner settings under the relevant advertiser account.
Will authorizing Walmart Connect affect my current campaigns?
No, authorizing API access does not impact the operation of existing campaigns. It simply allows Sellegr8 to read and manage data on your behalf.
What permissions does "Write" access provide to Sellegr8?
"Write" access allows Sellegr8 to read data, create new campaigns, update existing settings such as bids and budgets, and manage campaign structure including keywords and ad groups.
Can I track performance metrics for each advertiser account separately?
Yes, Sellegr8 provides account-level breakdowns of advertising performance, allowing you to monitor and optimize each account individually.
What are common issues during the integration process?
Common issues include selecting the wrong advertiser account, not assigning "Write" access, or failing to complete manual registration in Sellegr8. Double-check each step and contact support for troubleshooting.