Keyword and Search Term Optimization
Overview
This guide focuses on optimizing campaign performance at the keyword and search term level within the Sellegr8 Ads Performance Dashboard. It provides guidance on using metric filters to evaluate keyword effectiveness, applying preset filters to streamline analysis, and taking action through manual or bulk bid adjustments. Additionally, it covers how to pause underperforming keywords and how to harvest high-performing search terms from automatic and broad match campaigns. These practices enable advertisers to maximize return on ad spend, improve targeting accuracy, and eliminate inefficiencies in their PPC strategy.
Using Preset Metrics Filters
What Are Preset Filters?
Preset metrics filters in Sellegr8 are predefined sets of performance criteria that allow you to quickly identify and segment keywords or search terms based on common optimization scenarios. Instead of manually setting thresholds for each metric, you can apply a preset to instantly surface relevant data.
These filters save time, promote consistency in analysis, and are particularly helpful for both novice and experienced users performing regular campaign audits or optimizations.
Available Preset Filters and Their Use Cases
| Preset Filter | Description | When to Use |
|---|---|---|
| No Sales | Keywords spending money but generating no sales | Identify and pause or lower bids for non-converting keywords |
| High ACOS | Keywords with ACOS between 40% and 89% | Find cost-inefficient keywords and adjust bids or assess targeting |
| Very High ACOS | Keywords with ACOS above 90% | Highlight keywords that are severely unprofitable and require immediate action |
| Best Performing | High converting keywords with significant attributed orders | Spot top performers to consider increasing bids or expanding match types |
| Harvesting Potential | Keywords showing promise with multiple orders, good CR, or ROAS | Ideal for transferring terms into exact match in manual campaigns |
| No Impressions | Keywords not receiving any impressions | Detect paused, irrelevant, or low-bid keywords that need review or adjustment |
Why Use Preset Filters?
- Speed: Instantly identify action-worthy keywords without setting custom thresholds manually.
- Clarity: Each filter is based on key performance indicators that align with common campaign goals.
- Focus: Help prioritize optimization tasks—whether it's pausing inefficiencies or scaling top performers.
- Consistency: Useful for creating standard operating procedures or recurring audits across accounts.
Recommended Workflow
- Start each campaign review by selecting a preset filter.
- Take action based on the intent of the filter (e.g., pause, adjust bid, promote to manual campaign).
- Follow up with deeper analysis using custom metric filters for more granular control if needed.
Adjusting Bids
Manual Bid Update
Click the bid value in the Keywords tab to enter a new amount directly.
Bulk Bid Update
Select keywords using checkboxes.
Click Update Bid and choose from:
- Set to a new value
- Increase/Decrease by percentage
- Increase/Decrease by dollar amount
Note:
Minimum bid: $0.30 (SP), $1.00 (SB), $1.30 (SV)
Maximum bid: $100.00
Pausing Underperforming Keywords
Pause keywords with:
- High impressions and clicks but few or no conversions
- High ACOS (e.g., > 30%)
- Low CR (< 5%) over high traffic volume
Use Metrics Filters to isolate underperformers and pause them in the Keywords tab using the toggle.
Summary
Optimizing keywords and search terms is one of the most effective ways to improve campaign performance in Sellegr8. By applying metric filters and leveraging preset filters, advertisers can quickly identify both underperforming and high-potential terms. Manual and bulk bid adjustments allow for efficient control over spend, while pausing non-converting keywords prevents budget waste. Harvesting proven search terms from auto or broad campaigns and migrating them into manual exact match campaigns helps maximize return on ad spend through tighter targeting and greater control. This page equips you to take decisive, data-informed actions to refine your advertising strategy.
FAQ: Keyword and Search Term Optimization
When should I harvest search terms from auto or broad campaigns?
You should harvest when search terms have multiple attributed orders, high conversion rates, and strong ROAS or low ACOS. This typically means the terms are proven and should be used in manual exact campaigns for better control.
Can I adjust multiple keyword bids at once?
Yes. Use the checkboxes in the Keywords tab to select multiple entries, then click Update Bid to apply bulk changes by value, percentage, or dollar amount.
What is a good CR (Conversion Rate) for a keyword?
Generally, a CR above 10% is considered strong. However, this may vary by product category and sales funnel. Use it in combination with other metrics like ACOS and ROAS to evaluate effectiveness.
Should I pause a keyword if it has clicks but no sales?
Yes—if a keyword accumulates a significant number of clicks (e.g., 20+), with little or no conversions and a high ACOS, it’s likely inefficient and should be paused or re-evaluated.
What’s the difference between adjusting bids and pausing keywords?
Adjusting bids allows you to increase or decrease the exposure of a keyword based on performance. Pausing stops the keyword from serving ads altogether and is used when performance is consistently poor.
How often should I review and update keyword bids?
At least once per week. During high-volume periods, consider reviewing more frequently to maintain profitability and respond to shifts in performance trends.