Getting Started with the Keyword Discovery Tool

Overview

Keywords Discovery is Sellegr8’s primary keyword research tool, designed to help Walmart sellers uncover high-impact keywords that drive visibility and sales. This tool provides actionable insights by analyzing Walmart’s search data, competitor keyword strategies, and product-specific keyword performance.

With Keywords Discovery, sellers can:

Identify the most effective keywords for their or their competitors' product listings.
Gain visibility into competitor keyword rankings.
Optimize listings to improve search result placement.
Discover new keyword opportunities for product launches.
Strategically target keywords for paid campaigns to drive traffic and boost sales.

This guide outlines how to use the tool effectively, from launching a new discovery to interpreting keyword performance data.

Why Are Keywords Important?

Higher-ranked product listings have better visibility in search results, increasing traffic and sales opportunities. Sellegr8's Keywords Discovery enables you to:

Identify the most effective keywords for your Walmart listings.
Analyze competitor keyword strategies.
Enhance product visibility and brand awareness.
Successfully launch new products.
Strategically find keywords that could increase sales if promoted to page 1 through ad campaigns.

Getting Started with Keywords Discovery

Step 1: Launching a New Discovery

Open the Keywords Discovery tool by navigation to Market Analytics > Keywords Discovery:

Click the + Start Product Discovery button.
A new window will appear prompting you to enter one or more Product IDs or Walmart product URLs.

Optionally, enable scanning of product variants for additional keyword data.
Next, choose between:
1. Extensive Search - takes longer with near real-time data.
2. Limited Search - much quicker, but results are less recent.
Click OK to begin the discovery process.

Step 2: Discovery Execution

Sellegr8 will begin the discovery process to retrieve keywords for the specified product(s).
If you chose the Extensive Search option, it may take a few minutes. You will be notified via email when results are available.
Partial results may be available during processing.

Step 3: Viewing Results

To view a discovery report, click the product name or the Discovery Results icon in the Actions column.

Interpreting the Discovery Report

Top Section: Discovered Keywords

The top section displays:

Product image, title, and Product ID
Search date and execution status
Inclusion of variants
The discovery search type (Extensive vs. Limited)
Count of discovered keywords by type
Export and delete options

Word Distribution

Shows a color-coded list of the top 30 terms most frequently found in search queries related to the product.

Useful for identifying trends in buyer behavior.
High distribution keywords suggests high buyer interest. Make sure to include those keywords in your listing title and bullet points.
Clicking on a word in the list will filter the Keywords table below to include only phrases containing the selected keyword.

Keyword Table

Lists high-ranking keywords with sortable columns:

Keyword: A word or phrase that shoppers use in search queries to find products, which sellers target to improve product visibility.
Sponsored Products: The amount of listings that appear in search results as paid ads
Competing Products: The total number of products returned in Walmart search results for a specific keyword.
30 days Search Volume: The estimated number of times a keyword was searched on Walmart within the last 30 days.
Search Volume Confidence: An indicator of the reliability of the 30-day search volume estimate, based on available data.
Match Type: Describes how a keyword was discovered—through organic ranking, paid placement, or both.
Organic Rank: The product’s position in search results based on relevance and performance, without paid promotion.
Sponsored Rank: The product’s position in search results as a result of a paid advertisement.

Suggested Workflow:

To systematically analyze the discovery report, follow the following steps:

Use the Keyword Metrics Filters to filter results based on the value thresholds of the different metrics. For example, show only medium to high search volume keywords that few sellers advertise.

Keywords with medium search volume and less competition

(optional) Use the Search bar to filter results.
Select keywords using the Selection Button to choose multiple keywords, or individually by checking the checkboxes next to the keywords.
Copy the keywords to the clipboard by clicking the Copy button. This is useful if you want to use the keywords somewhere else.
Alternatively, Click the Track Keywords eye-shaped button to add the selected keywords to the Keywords Tracker, which tracks their ranking over time and helps you making sure your marketing efforts are heading in the right direction.

Additional Features

Click the Walmart icon to view the product listing page on Walmart.com.
Use the Delete icon to remove individual keywords from the report.
Hovering over a keyword's organic/sponsored rank will display a pop-up with the date the keyword was discovered.

Summary and Next Steps

Sellegr8’s Keywords Discovery tool equips sellers with the data needed to make informed keyword decisions and improve listing performance on Walmart. Use the tool to:

Identify high-traffic, low-competition keywords.
Analyze how your products and competitors rank for key search terms.
Optimize your listings with relevant, high-performing keywords.
Feed selected keywords into Sellegr8’s Keyword Tracker to monitor changes in organic and sponsored ranks over time.

To maintain a competitive advantage, integrate keyword discovery and tracking into your regular workflow. Consistently refining your keyword strategy using accurate data is a critical step toward achieving and maintaining Page 1 rankings on Walmart.

Frequently Asked Questions - Keywords Discovery

What is Keywords Discovery used for?

Keywords Discovery is used to identify high-impact keywords that improve product visibility on Walmart. It helps sellers analyze keyword performance, uncover competitor strategies, and optimize their product listings.

How is Extensive Search different from Limited Search?

Extensive Search provides near real-time keyword data and is more comprehensive, but takes longer to complete. Limited Search returns faster results but uses less recent data.

Can I use a Walmart product URL instead of a Product ID?

Yes. You can paste a full Walmart product URL into the input field, and Sellegr8 will automatically extract the Product ID.

What does the Word Distribution section tell me?

Word Distribution highlights the 30 most common terms found in relevant search queries. It helps identify which terms buyers frequently use, guiding listing optimization efforts.

What does "Match Type" mean in the keyword table?

Match Type indicates how the keyword was discovered:

Organic: Found in unpaid search results.
Sponsored: Found in paid ad placements.

How can I filter the keyword results?

Use the Keyword Metrics Filters to refine results based on values such as search volume or competition. You can also use the Search bar to filter by specific terms or clicking on a keyword in the Word Distribution list.

Can I track discovered keywords over time?

Yes. Select keywords from the results and use the "Track Keywords" button to add them to Sellegr8’s Keyword Tracker, which monitors their ranking and search-volume trends over time.

What should I do with high-frequency words from Word Distribution?

High-frequency terms indicate buyer interest. Incorporate these keywords into your product titles and bullet points to improve relevance and search visibility.

How recent is the keyword data?

Extensive search results are current, while limited search keyword data is based on past searches conducted. The confidence level indicator helps assess the reliability of this data.

Can I export keyword data?

Yes. Discovery reports include export functionality, allowing you to download the keyword data for offline analysis or integration with other tools.

How do I interpret "Competing Products"?

This metric shows how many other products appear in Walmart’s search results for a specific keyword. Fewer competing products usually indicate lower competition.

What does "Search Volume Confidence" mean?

This metric assesses how reliable the 30-day search volume estimate is, based on the amount and quality of data collected.

How often should I run keyword discovery?

It’s recommended to run keyword discovery regularly—especially when launching new products, updating listings, or planning advertising campaigns—to ensure you are targeting the most relevant and current keywords.

Will I be notified when discovery is complete?

Yes. If you select the Extensive Search option, you’ll receive an email notification once the discovery process is complete.

Is it possible to view when a keyword was discovered?

Yes. Hover over the keyword’s Organic or Sponsored Rank to view a tooltip showing the discovery date.