Getting Started with the Keyword Tracker Tool

Overview

The Sellegr8 Keywords Tracker is a comprehensive tool designed to help Walmart sellers monitor keyword performance across both organic search results and sponsored ads. With this tool, you can track how your products - and those of your competitors - rank for specific keywords on Walmart.com. Additionally, it allows you to observe keyword search volumes over time, helping you identify trends and optimize your product listings accordingly.

This guide covers the core functionalities of the Keywords Tracker, including:

• Adding your products and competitor listings for tracking
• Organizing and managing keywords
• Performing bulk uploads using CSV templates
• Analyzing keyword performance metrics

Each feature is explained with step-by-step instructions to ensure efficient setup and usage.

Adding Products to the Monitored Products List

To track keyword rankings, the product must first be added to your Monitored Products list:

Navigate to the Market Analytics > Keywords Tracker page.

1. Click the + Add Monitored Product button.

2. To add your own product, click the dropdown
3. Start typing the name of a product from your catalog, select it from the list and click OK.
4. Alternatively, or to track any product on walmart.com, paste the product ID(s) to the search box and click OK.

TIP: You can also paste the full Walmart product URL, and Sellegr8 will extract the Product ID automatically.

Adding and Managing Keywords

Once products are monitored, you can begin tracking keyword rankings.

Steps to Add Keywords:

1. Click the plus icon (+) under the Actions column of the product.

2. Enter keywords in the provided text box. You can enter multiple keywords by separating them with a comma or adding each keyword on a new line.

3. (Optional) Add Tags, which are customizable labels used to organize and categorize keywords (e.g., “category”, “competitor”). This makes it easier to group and analyze similar keywords.
4. Choose how often rankings are checked by selecting the desired sample rate. Each daily sample consumes 1 credit.
5. Click OK to save the list and start tracking.

How Credits Work

• 1 keyword sample = 1 credit
• Sampling frequency is defined by the sample rate (e.g., every 1 hour, 6 hours, 12 hours, etc.)
• Higher sampling frequencies (e.g., every 2 hours) consume more credits per day compared to lower frequencies (e.g., every 24 hours)

Example:

If you track 10 keywords and set them to update every 12 hours (twice a day), you will consume 20 daily credits (10 keywords × 2 samples per day).

Why It Matters:

Credits help you manage your tracking budget by balancing update frequency with available credit limits. Faster sampling gives you more real-time insights, while slower sampling conserves credits.

Let me know if you’d like this included in the FAQ or expanded into a separate help section.

Track Competitors Listings

You can link up to 5 competitors per product for comparative keyword analysis:

Steps:

1. Click the magnifying glass icon under the Actions column.

2. Enter the Product IDs of competitor products.

3. Click OK to save the list.

Bulk Uploading Products and Keywords

For large-scale tracking, use the bulk upload feature to import multiple products and keywords via a CSV template.

Steps:

1. Download the template file by clicking on the Export button and choosing "Export Template" from the list.

2. Fill in the following fields in the template and save it:
   • Product ID: Walmart product ID.
   • Keyword: The keyword to track.
   • Tags (optional): Use double quotes for multiple tags, e.g., "brand, summer, shoes" .
   • Sample Rate: Values can be 1, 2, 3, 4, 6, 8, 12, or 24.
   • Delete? (optional): Type yes to delete the keyword.

3. Return to the Keywords Tracker page.
4. Click Import Keywords and upload your completed CSV.

The Keywords Table

Each row in the Keywords Table represents a single keyword you’re tracking. These keywords are tied to one or more monitored products and display both organic and sponsored performance data.

• Keyword: The search term being tracked. Tags underneath help with filtering and organization.
• Total Search Results: The number of products that appear for this keyword on Walmart.com. A higher number usually means more competition.
• Trend: A mini chart showing recent ranking fluctuations. This helps visualize whether your keyword is gaining or losing ground.
• Organic Rank: Your product’s current organic position in Walmart search results (and the page number). A lower number means better visibility. If this rank is improving or declining, it’s shown underneath with a green or red value.
• Relative Organic Rank: Indicates how your product ranks compared to other linked products in your monitored list (e.g., 2/4 means 2nd out of 4).
• Average Organic Rank: The average of all monitored product rankings for that keyword over time. Useful for gauging overall trend and stability.
• Ranked Products: How many of your monitored products show up in organic results for this keyword (e.g., 4/4 means all 4 of your tracked products are ranking).
• Sponsored Rank: Where your product ranks in Walmart’s paid (sponsored) search ads. Lower is better. If it appears on page 1, that’s noted.
• Relative Sponsored Rank: Similar to Relative Organic Rank but for sponsored results. Tells you where your product ranks among your monitored items in ad placements.
• 30d Search Volume: The number of searches for this keyword in the last 30 days. Higher numbers signal greater demand.
• Search Volume Confidence: Indicates the reliability of the search volume data (Low, Medium, High). This helps you decide which data points are most actionable.
• Search Volume Trend: A line graph showing recent changes in search volume. Flat, rising, or falling lines give context to current keyword popularity.
• Sample Rate: How often Sellegr8 checks the keyword ranking. Faster sampling (e.g., every 2 hours) uses more credits but gives more real-time insights.
• Actions: Tools to adjust tracking frequency, edit tags, or delete keywords.

How to Use This Data

This dashboard helps you quickly spot ranking opportunities, underperforming keywords, and keyword trends. If a keyword has high search volume but poor organic rank, it might be a good target for paid ads or listing optimization. If search volume is climbing, it could be an emerging trend. Tracking competitors using relative rank columns can reveal where you’re winning or falling behind.

This visibility helps you make data-backed decisions to improve visibility, outpace competitors, and prioritize keywords that drive real results.

Summary

The Sellegr8 Keywords Tracker equips Walmart sellers with a powerful platform for keyword monitoring and competitive analysis. It enables users to:

• Track both organic and sponsored keyword rankings
• Analyze competitor positions and keyword trends
• Use tags and sample rates for organized, flexible tracking
• Leverage bulk upload capabilities for large-scale operations

With its detailed metrics - such as rank trends, relative performance, and search volume confidence - the tool empowers sellers to make informed, data-driven decisions. Whether optimizing listings or adjusting ad strategies, Sellegr8 ensures you stay competitive and visible in the Walmart marketplace.

Here is a professionally formatted FAQ section for the Sellegr8 Keywords Tracker documentation:

Frequently Asked Questions - Keyword Tracker

Do I need to add my product to monitor keyword rankings?

Yes. To begin tracking keyword rankings, you must first add the product to your Monitored Products list. Only products in this list can be associated with tracked keywords.

Can I track competitor products as well?

Yes. You can track up to five competitor products per monitored item. This allows you to compare keyword rankings and identify where you stand in relation to other sellers.

What is the difference between organic rank and sponsored rank?

Organic rank refers to your product’s position in Walmart’s natural (unpaid) search results, while sponsored rank refers to its placement in paid advertising results. Lower numbers in both indicate better visibility.

What are tags and how should I use them?

Tags are customizable labels used to group and organize keywords. For example, you can use tags like "seasonal," "competitor," or "high-priority" to filter and analyze keywords more effectively.

How do I bulk upload products and keywords?

You can bulk upload by downloading the provided CSV template, filling in the required fields (Product ID, Keyword, etc.), and importing it back through the Keywords Tracker interface. This feature is useful for managing large datasets efficiently.

What does ‘Search Volume Confidence’ mean?

Search Volume Confidence indicates the reliability of the reported search volume data. It is categorized as Low, Medium, or High to help you assess how actionable the data is.

Can I delete keywords from tracking?

Yes. Keywords can be removed individually through the interface or in bulk using the "Delete?" field in the CSV template during import.

How is ‘Relative Rank’ calculated?

Relative Rank shows how your product ranks compared to other linked products in your monitored list. For example, a relative organic rank of 2/4 means your product ranks 2nd among 4 tracked products for that keyword.

How often is keyword ranking data updated?

Ranking updates depend on the selected sample rate. You can choose intervals ranging from every 1 hour to every 24 hours. More frequent sampling provides more detailed insights but consumes more tracking credits.

What are credits and how are they used?

Credits are units that determine how often Sellegr8 updates keyword rankings. Each time a keyword's rank is checked, it uses 1 credit. The more frequently you track a keyword (e.g., every 2 hours vs. every 24 hours), the more credits are consumed. Managing sample rates allows you to balance data freshness with your available daily credit limit.

What if I need to track more keywords but don’t have enough credits?

If you reach your credit limit and need to track additional keywords or increase sampling frequency, you can purchase a keywords tracker credits add-on. This allows you to expand your tracking capacity without changing your base subscription plan.