Mass Campaign Creation
Create campaigns faster. Optimize smarter.
The Mass Campaign Creation tool in Sellegr8 helps Walmart sellers scale their advertising efforts efficiently by launching multiple Sponsored Products campaigns in a few clicks.
Whether you're exploring new traffic or doubling down on top-performing keywords, this tool saves hours of tedious manual work and gives you greater control over how and where you spend your budget.
What Job Does This Feature Do?
Mass Campaign Creation helps sellers:
- Quickly launch multiple Auto or Manual campaigns using proven structures.
- Test different bids and traffic tiers to find optimal ROI.
- Improve ranking by focusing budget on high-performing keywords.
- Spend less time setting up campaigns and more time optimizing.
Features Overview
Bulk Auto Campaigns
Use Case:
“I want to discover new opportunities and test multiple bid levels for Auto Campaigns.”
This tool creates multiple Auto-Targeting campaigns with different default bids so you can:
- Tap into Walmart's AI to identify which traffic converts best.
- Gather data across low-cost and high-cost bid tiers.
- Find the sweet spot for your Auto Campaign default bids.
Best for:
- Product launches and visibility pushes.
- Bid testing to find optimal CPC.
- Building keyword discovery funnels.
Split Keywords to Manual Campaigns
Use Case:
“I want full control over how each of my best keywords is targeted.”
Split a list of converting keywords into multiple manual campaigns by match type:
- Automatically create Exact, Phrase, and Broad campaigns.
- Assign specific keywords per campaign or ad group.
- Keep high-intent keywords isolated for easier ranking optimization.
Best for:
- Campaigns focused on profitability and ACOS.
- Keyword rank pushes with precise bidding.
- Isolating budget to high-performing terms.
Benefits for Your Business
- Discover hidden traffic pockets without manual work.
- Improve your keyword efficiency and profitability.
- Structure your ad account for better performance and scalability.
- Maintain control over where your dollars go with granular settings.
- Free up time from setup so you can focus on strategic decisions.
How to Use It
Step 1: Navigate to Create Campaigns
Go to Ads → Create Campaigns.
Choose either:
- Bulk Auto Campaigns
- Split Keywords to Manual Campaigns
Bulk Auto Campaigns Setup
Fields and What They Do:
| Field | Purpose |
|---|---|
| Advertiser Account | Select the correct Walmart advertising account. |
| Product Selection | Choose the products you'd like to advertise. |
| Campaign Name Template | Naming structure for campaign creation. |
| Campaigns Per Product | Number of campaigns created for each product. |
| Daily Budget / Total Budget | Set budget per campaign or overall. |
| Default Bid | Base bid for each campaign. |
| Bid Increments | Used to increase bid per campaign (e.g. $1, $1.10, $1.20, etc.). |
| Bidding Strategy | Choose between Fixed or Dynamic Up/Down. |
| Start/End Date | Optional scheduling. |
| Ad Group Name Template | Custom structure for each ad group (e.g., Auto Ad Group - {date} ). |
| Enable Product Targeting | Allows for additional reach via Walmart’s AI. |
| Placement Bid Multipliers | Adjust Top of Search, Search In-Grid, Buy Box, etc., bid aggression. |
Preview before launch:
You’ll see a preview showing campaign names, ad groups, bid levels, and product assignments before clicking Create Campaigns.
Split Keywords to Manual Campaigns Setup
Fields and What They Do:
| Field | Purpose |
|---|---|
| Advertiser Account | Choose your Walmart account. |
| Product Selection | Select SKUs to advertise. |
| Campaign Name Template | Define naming using placeholders (e.g. `{keyword} |
| Keywords Per Ad Group | Set max keywords per ad group. |
| Daily Budget / Total Budget | Allocate funds per campaign or overall. |
| Start/End Date | Optional schedule. |
| Match Types | Choose any of Exact, Phrase, Broad. |
| Phrase Bid / Broad Bid | Optional overrides for match-type-specific bids. |
| Keywords | Paste your keyword list (up to 500 keywords). |
| Placement Selection | Select where the ads should show (e.g. Top of Search, Carousel). |
| Placement Multipliers | Apply advanced bidding rules to placements. |
| Create SKUs as Groups | Puts each SKU into its own ad group (optional). |
Best Practices
- Use Bulk Auto to test: Start with 5–10 Auto campaigns at different bids to gather cheap traffic and discover high-converting search terms.
- Use Manual campaigns to scale: Move proven keywords into Exact match with higher budgets and placement multipliers to boost rank.
- Monitor results in Ads Performance Dashboard: Optimize bids and keywords weekly based on performance data.
FAQ
Q: What’s the difference between Auto and Manual campaign creation?
A: Auto campaigns let Walmart decide where your ad appears; manual lets you target specific keywords directly.
Q: Can I use both creation methods together?
A: Yes! Many top sellers start broad with Auto and then refine using Manual campaigns once they know what converts.
Q: How do I preview before launching?
A: After filling the form, click “Generate Preview” to see campaign names, products, and settings before final creation.
Q: Can I set different bids for each campaign in Bulk Auto Campaigns?
A: Yes. You can specify a starting bid and a bid increment, and Sellegr8 will automatically generate campaigns at progressive bid levels (e.g., $1.00, $1.10, $1.20...).
Q: What is the advantage of separating keywords into different campaigns?
A: This allows:
- Better budget control per keyword.
- Clearer performance attribution.
- More precise bid tuning and placement adjustment for high-value keywords.
Q: How does Sellegr8 determine which keywords go into each manual campaign?
A: Based on your settings, keywords are distributed evenly across campaigns, and split by match type. You can specify how many keywords go into each ad group.
Q: Can I launch manual campaigns without Exact match keywords?
A: Yes! You can choose any combination of match types—Exact, Phrase, or Broad. If you only want Phrase or Broad, simply deselect the others.