Using the Ads Dashboard

Overview

The Ads Dashboard provides a centralized interface for monitoring advertising performance across accounts. It enables advertisers to analyze critical metrics such as ad spend, sales attribution, impressions, and return on ad spend (ROAS). The dashboard is structured to deliver both high-level summaries and detailed visualizations, making it easier to assess campaign effectiveness, evaluate trends, and identify areas for strategic optimization. Key performance indicators and filter options allow for flexible and targeted analysis, supporting data-driven decision-making for advertising investments.

Accessing the Ads Dashboard

From the left navigation pane:

Click on Ads > Dashboard.

Dashboard Overview

The Ads Dashboard is organized into several sections that offer insights into advertising performance.

A. Filters Section (Top Panel)

Allows customization of the displayed data:

Date Range: Filter performance metrics by selecting a predefined or custom date range (e.g., "Latest 30 days").
Product Tags: Narrow results by product categories or tags.
Advertiser Accounts: Choose specific advertiser accounts if managing multiple accounts.

B. Summary Metrics Panel

Displays high-level performance indicators:

Ad Spend: Total advertising expenditure within the selected date range.
Attributed Sales: Revenue attributed to ad interactions.
Impressions: Number of times ads were shown.
CTR (Click-Through Rate): Percentage of impressions that resulted in clicks.
Clicks: Number of ad clicks.
CPC (Cost Per Click): Average cost incurred per click.
ACOS (Advertising Cost of Sales): Ratio of ad spend to attributed sales.
TACOS (Total Advertising Cost of Sales): Measures ad spend in relation to total revenue.
ROAS (Return on Ad Spend): Revenue earned per dollar spent on ads.

Performance Insights Panels

A. Campaign Performance

Button: View Campaign Analytics
Offers detailed campaign-level analysis.
Use this feature to identify underperforming campaigns and optimize ad strategies.

B. Keyword Performance

Button: Optimize Keywords
Helps discover which keywords are driving sales.
Useful for refining targeting and eliminating underperforming keywords.

Advertising Performance Graph

Visual representation of key advertising metrics over time.

A. Granularity Control

Select Granularity: Choose data aggregation level (e.g., by Week).

B. Metrics Displayed

Ad Spend (Yellow line)
Attributed Sales (Teal line)
ACOS (Dark Blue line)
TACOS (Purple line)
ROAS (Orange line)
CTR (Brown line)
Clicks (Red line)
Impressions (Orange bars)

Tips for Effective Use

Use the filters to isolate performance by product category or advertiser account.
Regularly review the Campaign Performance and Keyword Performance tools to identify actionable insights.
Compare ROAS, ACOS, and TACOS to assess profitability and budget efficiency.
Monitor trends in impressions and clicks to understand ad visibility and engagement over time.

Summary

The Ads Dashboard is a vital tool for advertisers seeking to manage and optimize their campaigns effectively. By consolidating key metrics and performance trends into a single interface, it facilitates informed decision-making and strategic planning. Utilizing the dashboard’s filtering capabilities, visual performance graphs, and insight tools - such as Campaign Analytics and Keyword Optimization -enables advertisers to continuously improve outcomes. Regular engagement with the dashboard ensures greater visibility into ad performance and supports the ongoing refinement of advertising strategies.

Frequently Asked Questions - Ads Dashboard

What is the Ads Dashboard used for?

The Ads Dashboard is used to monitor and evaluate the performance of advertising campaigns. It provides key metrics such as ad spend, impressions, clicks, sales attribution, and return on ad spend (ROAS), helping advertisers identify trends and optimize campaign performance.

Can I filter data by specific products or accounts?

Yes, the dashboard includes filters for product tags and advertiser accounts. These allow users to narrow down the data view to specific products or accounts for more focused analysis.

What is the difference between ACOS and TACOS?

ACOS (Advertising Cost of Sales) measures the percentage of ad spend relative to attributed sales. TACOS (Total Advertising Cost of Sales) measures the ad spend relative to total sales, including both attributed and organic sales. TACOS provides a broader view of advertising efficiency across the entire account.

How often is the data updated?

Data is typically updated daily, though the exact refresh rate may vary depending on platform synchronization and reporting settings.

What does the Campaign Performance section provide?

The Campaign Performance section allows users to analyze individual campaign performance in detail. By clicking "View Campaign Analytics," users can identify underperforming campaigns and opportunities for optimization.

How can I identify underperforming keywords?

The Keyword Performance section includes an “Optimize Keywords” tool, which helps identify keywords that are not contributing effectively to sales. This tool supports keyword refinement and targeting improvements.

What does the Advertising Performance graph show?

The graph visualizes weekly or daily trends in key advertising metrics such as ad spend, attributed sales, ROAS, impressions, clicks, ACOS, TACOS, and CTR. It allows users to track changes over time and assess campaign momentum.

Can I change the granularity of the data in the graph?

Yes, users can select the data granularity (e.g., by week or by day) to adjust the level of detail shown in the Advertising Performance graph.